Taiheiyo Honors Grand Cement Retailers


Taiheiyo Cement Philippines, Inc. (TCPI) is hosting a series of gatherings of frontline resellers under the network of the company’s dealers, dubbed as the “Retailers’ Night”. In fellowship with the dealers’ retailers, it is a way for TCPI to honor the relationship they have had through the years.

Led by TCPI’s President and CEO Satoshi Asami and SVP for HRA and Marketing Takahiko Imachi, the company recognized the retailers for their role as “the vital link” in distribution through the dealers to the end-customers, and considered them as TCPI’s fundamental “partners in growth and in progress”. 

As highlight of the gatherings, a sort of relaunch of the Grand Masonry Cement is made through a video presentation that featured the advantages of the product, especially in non-load bearing structural and finishing works. TCPI started to manufacture this latest product addition in April of Y2011.
Part of the network of resellers in Cebu, Bacolod and Bohol were already hosted with this fellowship and thanksgiving gathering, and similar gatherings are scheduled for the rest of the retailers under the span of the company’s dealers in Cebu and the rest of the Visayas areas.