The Taiheiyo Cement corporate mark exudes a sense of pride and reliability in the shape of a large letter “T”, the company’s initial. The logo, resembling a figure with both its arms open wide, expresses the twin aims of Worldwide Development and Meeting New Challenges, as well as, the conglomerates’s policy of active engagement with the world. The “Wave Shape” in the upper section conveys the company’s endeavor to grow and develop in new fields of businesses. The corporate color, “Ultra Marine Blue”, symbolizes the high quality of the company’s products.